Pay Per Click
- AdWords basics
- How AdWords works
- Account administration and security
- Payment Methods and Setting
- Google PPC Campaigns
- Keywords Research
- Create ads and campaigns
- Campaign settings
- Budgets and bids
- Ads and approvals
- Find out if ad is running
- Track sales and other conversions
- Google analytics and AdWords
- Google Shopping Ads
- Setting up merchant centre
- creating product feed
- Identify Google product category list
- Setting up and managing a shopping campaign
- Remarketing
- Video Ads
- Promotions and Coupons
- Taxes
- Concepts of Display Advertising
- Benefits of Digital Display
- Challenges of Digital Display
- Google Display Ad network
- Choose where and when ads appear
- Ad Placement on Website
- Reach your audience
- Reporting